PAY-PER-CLICK (PPC)

Kodiak Group believe in cost effective management fees allowing the most amount of budget to go into your actual campaigns as possible allowing you to reach a wider audience.

£59 management fee with Ad Spend up to £250

£189 management fee for Ad Spend up to £1,000

£379 management fee for ad spend over £1,000

So what is PPC?

PPC (Pay-Per-Click) is a highly cost-effective method of advertising where you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend.

Here are just some of the PPC services that we create, manage and deliver:

Paid Search Advertising:

This will be the one that most people will be familiar with, getting your name and advert as high as possible on google and other search engines. Unlike Search Engine Optimisation, which can take time to get your page authority high enough to show on the first page, PPC is a really quick switch on or off service that gets your ad in front of the customers you want to see it.

Simply put, you bid on keywords and terms that you think your customers will be searching for and your advert will come up at the top of the page depending on the bid you placed on those terms. Each time a customer clicks on your ad, you pay the bid. One of the most targeted and effective forms of marketing as you are defining what you believe your customers are searching for.

Remarketing:

Remarketing is a fantastic way to gain business that you might previously have lost by recapturing those visitors to your website through other websites and platforms that may have not enquired or got in touch with you the first time around.

Through Facebook Remarketing, Youtube Remarketing or the Google Display Network, your website visitors can be targeted with text, image or video ads to try to draw them back to your site.

Example: Customer visits your website, clicks off and starts visiting other websites such as a news website. On that news website will be carefully placed ads of yours drawing them back to your website for a second chance to convert into an enquiry.

Display Advertising:

Display Advertising, or GDN (Google Display Network), can be a great, cost effective way to expose your brand and adverts to a large audience. A lot like the Remarketing service this uses Google’s network of over 2 million websites to display your advert whether they be text, image or video. The main difference is these are not just limited to those that have visited your website before but are open to all. We can set websites that you definitely want to be on as well as those you definitely don't but don’t worry about trawling through a list of 2 million websites selecting what you want to be on. We will handle the strategy of where to position your ads to deliver the best results for you.

Gmail:

Gmail is a great advertising technique that is similar to display and search marketing rolled into one. Focussed solely on Gmail users this service delivers your ads to Gmail account inboxes. Sitting either at the top or within the list of users emails these are clearly stated as Ads but also deliver your message right in front of your customers eyes when they are most engaged as they are looking at their emails.

Why are we best placed to help?

Kodiak Group have been experts in Pay-Per-Click for over 10 years. With thousands of campaigns in that time we have come to understand the strategies needed to not only get visibility on your brand and advert but also to convert into a web visit and ultimately what we all want, an enquiry.

We Aren’t just ‘Yes Men’ we work with you and provide our experience to help you achieve what you want for your business.

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Think of us as your extended Marketing Team.